5 Ways to Reduce RTO With Better NDR Management

Every failed delivery attempt is a Non-Delivery Report (NDR) waiting to be resolved — and how quickly you resolve it decides whether that shipment reaches your customer or bounces back to your warehouse.

Start by making sure customers are notified the moment a delivery fails, with a clear reason and an easy way to respond. Most non-deliveries come down to a handful of fixable causes: an incomplete address, an unreachable phone number, or a customer who simply wasn't ready.

Automating reattempt scheduling, tagging every NDR with a reason code, and reviewing patterns weekly are simple habits that compound into a meaningfully lower RTO rate over a quarter.